GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has officially named popular media practitioner, Kwabena Anokye Disi, widely known as Bola Ray, and actress Joselyn Dumas as its new Brand Ambassadors. The appointment, according to the company, forms part of a broader strategy to promote Ghana’s rich gold heritage while highlighting the nation’s craftsmanship in producing authentic, world-class jewellery through ethical sourcing and superior artistry.
With Bola Ray’s charisma and Joselyn Dumas’s timeless elegance, GoldBod Jewellery is positioning itself to elevate the global appreciation of Ghanaian gold ornaments and luxury accessories. Speaking at the unveiling ceremony held at the company’s head office in Accra, Mr. Sammy Gyamfi, Esq., Chief Executive Officer of GoldBod Jewellery, described the partnership as a landmark initiative aimed at projecting Ghanaian innovation and craftsmanship in jewellery design for both domestic and international markets.
“Bola Ray and Joselyn Dumas embody excellence, authenticity, and sophistication — the core values of the GoldBod Jewellery brand. Their appointment marks a significant milestone in our mission to add local value to Ghana’s gold resources and redefine our position in the luxury market,” Mr. Gyamfi stated.
He further noted that the collaboration represents the first step towards realising President Mahama’s vision of transforming Ghana into Africa’s premier hub for authentic gold jewellery and ornaments.
As part of their ambassadorial duties, the two cultural icons will lead brand campaigns, media engagements, and public outreach initiatives to showcase GoldBod’s latest collections of fine gold and diamond pieces, bespoke ornaments, and refined luxury accessories.
